#1 SELF-EDUCATION: It’s how the best get even better!
Everybody knows there is an absolute cornucopia of incredible, high-quality material and content available today that is easily and seamlessly distributed, much of it freely, through the internet. Most successful people are working on “ownership” of their own Six-Inch Space©, their mindset, every single day through various mediums. It’s as easy as employing your fingertips on a smartphone, tablet or PC. The late, great philosopher, businessman and thought-leader, Jim Rohn, made self-education a priority and a virtue. The reason that this is the #1 secret of top performers is simple, because the first step toward high-performance must come from within. By unlocking what already exists in all of us, we begin to understand, believe and project the success that we are destined to achieve if we begin by working on ourselves first. Here are seven great books to get you started:
- How to Win Friends and Influence People by Dale Carnegie
- The Slight Edge by Jeff Olson
- Dig Your Well Before You’re Thirsty by Harvey Mackay
- Seasons of Life by Jim Rohn
- The 5 Levels of Leadership by John C. Maxwell
- Outliers by Malcom Gladwell
- Born to Win by Zig Ziglar
#2 NETWORKING: Good works and groundwork will build your network!
When sharing ideas with many of the thought leaders in business today, I am often asked the question, “What do you believe is the single most dynamic action a genuine professional must do to create real leverage in their career?”
My answer, without hesitation is always…”BUILD A MEANINGFUL NETWORK!” In today’s business, the landscape is often akin to a military grade exercise in the social media dominated digital jungle. LinkedIn, Facebook, Instagram, Periscope and Twitter…It can be all too easy to get fooled into believing that all we need to do is develop an online presence with platforms such as these in order to effectively network with peers, colleagues or potential clients and customers. These are all outstanding tools and resources that help you to amplify your reach and connective tissue in building sustainable business relationships. However, if you plan to leverage your greatest asset, your network, you first need to be out in the real world meeting real people and cultivating genuine relationships. The power of a bona fide human relationship is exponential and yields amazing opportunities for rapid growth, as well as the chance to really help your connections gain and prosper personally and professionally from knowing you and you knowing them. In my experience, being genuinely interested in people and their goals and dreams is an essential ingredient for rock solid, rewarding relationships. Making warm introductions when you see the potential for two connections to mutually benefit, without “keeping score”, is a powerful way to employ your network capital. When we can help others to achieve their goals with little to no expectation in return…that is when the magic happens.
#3 PERSONAL BRANDING: Projecting a Smart & Powerful Presence
The concept and practice of personal branding has gained mainstream credibility over the last 10 years. In my discussions with the most successful professional leaders operating within the major spheres of influence on consumer behavior such as marketing, advertising, and sales, the importance of understanding how your personal brand affects those with whom you interact every day.
In order to exercise influence, leadership and deliver the sustainable results that we seek, it is essential that your personal brand is uniquely, genuinely and authentically…you. Anything less is easily perceptible to the marketplace, and generally speaking the reception is tepid at best. The best relative experience that I can share is that the sooner you experience the power of self-examination and awareness of what traits, skills and qualities that you possess and are valued in the market, the quicker you will see the responses you seek. A simple, yet impactful exercise to help you begin building your brand is to ask yourself this question, “What three words would I like the marketplace to say when asked about me and what I deliver to them?” After you’ve determined this, ask 3-5 people whom you respect to answer the same question about you from a third-party perspective. These answers will help you to give shape and substance to what image you show to the world.
In the end, as I teach in my workshops and seminars, your objective is to separate yourself from being a “one of a million” in the world in order to exhibit and position you, your company and/or your brand as a One-in-a-Million™ player!
“Knowing why you were born is a gift to you, knowing how to best use that gift to succeed and help others is a treasure.” – 2015
Sandy Cerami is an Entrepreneur, Professional Speaker and Consultant specializing in delivering his unique brand of enlightened thinking and multiplied better results through proprietary materials and resources he continues to develop, The Six-Inch Space© and The Definitive 21st Century Guide Series©.
Email Sandy directly at firstname.lastname@example.org.
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