7 SUSTAINABLE MOMENTUM KICK STARTERS…HOW TO TURN THE TIDE IN YOUR FAVOR!

TOR with Team

Believe it or not…in my travels, I still find dealerships across the country that have either unconsciously abandoned critical basics that drive sales momentum or haven’t yet discovered some of the immense value of more technology driven tools like equity mining. When performance seems to be on a negative trend in your organization, the first place to look is inward, not outward.

In reality, technology exists to facilitate and enhance our ability to produce, but we need to remain focused on the actual effort and execution of our teams…EVERY DAY! Technology alone is not the panacea that most providers would lead you to believe. This is when genuine Leadership drives your team’s performance. Mastering the mundane and braving it through the basics in order to drive sustainable success over the long haul is not only a piece of the process, but moreover IT IS THE FUEL! The organizations that see the most success tend to stop wishing for technology to solve the challenge of increasing results and they start doing the little things consistently.

In the immortal words of Ralph Waldo Emerson…DO THE THING AND YOU’LL HAVE THE POWER!

Culturally, when I see organizations that instinctively ask themselves, “Are we doing all of the most productive little things to the very best of our ability?”, I know that it won’t be long before they identify what’s missing, correct it and turn the tide. Below is an outline of our 7 Smarter Momentum Kick Starters…For more information on how to best execute on any of these, call or email me today!

  1. Mine Your Dealership Database
  2. Mine Your Service Drive
  3. Mine Your Own Staff & Vendors For “Found Business”
    1. Bird Dog throughout your ENTIRE Employee & Vendor base with a written “Friends & Family” Platform
  4. Mine Private Sellers Online & Classifieds
    1. Craigslist
    2. Ebay
    3. Facebook Marketplace
    4. AutoTrader
    5. com
    6. CarGurus
    7. Classifieds
  5. Mine Local Relationships – Start a Documented & Marketable Structured Preferred/VIP Platform
    1. Corp Plan
    2. Affinity Plan
    3. Charitable Plan
    4. Civic Plan
    5. Local High Schools, Colleges & Professional
  6. Year-Round “Top Dollar Paid For Your Car” Campaign
    1. Digital
    2. POS Merchandising
    3. Billboards
    4. Print
    5. Direct Mail
  7. Cross Promote Through Local Businesses
    1. Restaurants
    2. Gyms
    3. Wine Shops
    4. Specialized Local Sporting Goods
    5. Local Fashion Boutiques
    6. Driving Schools
    7. Car Washes
    8. Insurance Agencies
    9. Realtors

Many of these actions are easy to execute on, but just as easy not to execute! So remember…Amateurs settle for being one of a million, professionals strive to be One-In-A-Million!©

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.